Global Ad Tech Market Growth (Status and Outlook) 2022-2028
- LP 4922061
- 100 Pages
- March 2022
- ICT & Media
The United States Ad Tech market is expected at value of US$ million in 2021 and grow at approximately % CAGR during review period. China constitutes a % market for the global Ad Tech market, reaching US$ million by the year 2028. As for the Europe Ad Tech landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period. In APAC, the growth rates of other notable markets (Japan and South Korea) are projected to be at % and % respectively for the next 5-year period.
Global main Ad Tech players cover Facebook, Google, Amazon, and Verizon, etc. In terms of revenue, the global largest two companies occupy a share nearly % in 2021.
This report presents a comprehensive overview, market shares, and growth opportunities of Ad Tech market by product type, application, key players and key regions and countries.
Segmentation by type: breakdown data from 2017 to 2022 in Section 2.3; and forecast to 2028 in section 10.7.
Web-Based
Cloud-Based
On-Premise
Segmentation by application: breakdown data from 2017 to 2022, in Section 2.4; and forecast to 2028 in section 10.8.
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report: Breakdown data in in Chapter 3.
Amazon
Verizon
AT&T and Comcast
Adobe
Salesforce
Oracle
The Trade Desk
Criteo
Telaria
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Ad Tech Market Size 2017-2028
2.1.2 Ad Tech Market Size CAGR by Region 2017 VS 2022 VS 2028
2.2 Ad Tech Segment by Type
2.2.1 Web-Based
2.2.2 Cloud-Based
2.2.3 On-Premise
2.3 Ad Tech Market Size by Type
2.3.1 Ad Tech Market Size CAGR by Type (2017 VS 2022 VS 2028)
2.3.2 Global Ad Tech Market Size Market Share by Type (2017-2022)
2.4 Ad Tech Segment by Application
2.4.1 Large Enterprises
2.4.2 Small and Medium-sized Enterprises (SMEs)
2.5 Ad Tech Market Size by Application
2.5.1 Ad Tech Market Size CAGR by Application (2017 VS 2022 VS 2028)
2.5.2 Global Ad Tech Market Size Market Share by Application (2017-2022)
3 Ad Tech Market Size by Player
3.1 Ad Tech Market Size Market Share by Players
3.1.1 Global Ad Tech Revenue by Players (2020-2022)
3.1.2 Global Ad Tech Revenue Market Share by Players (2020-2022)
3.2 Global Ad Tech Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2020-2022)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Ad Tech by Regions
4.1 Ad Tech Market Size by Regions (2017-2022)
4.2 Americas Ad Tech Market Size Growth (2017-2022)
4.3 APAC Ad Tech Market Size Growth (2017-2022)
4.4 Europe Ad Tech Market Size Growth (2017-2022)
4.5 Middle East & Africa Ad Tech Market Size Growth (2017-2022)
5 Americas
5.1 Americas Ad Tech Market Size by Country (2017-2022)
5.2 Americas Ad Tech Market Size by Type (2017-2022)
5.3 Americas Ad Tech Market Size by Application (2017-2022)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Ad Tech Market Size by Region (2017-2022)
6.2 APAC Ad Tech Market Size by Type (2017-2022)
6.3 APAC Ad Tech Market Size by Application (2017-2022)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Ad Tech by Country (2017-2022)
7.2 Europe Ad Tech Market Size by Type (2017-2022)
7.3 Europe Ad Tech Market Size by Application (2017-2022)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Ad Tech by Region (2017-2022)
8.2 Middle East & Africa Ad Tech Market Size by Type (2017-2022)
8.3 Middle East & Africa Ad Tech Market Size by Application (2017-2022)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Ad Tech Market Forecast
10.1 Global Ad Tech Forecast by Regions (2023-2028)
10.1.1 Global Ad Tech Forecast by Regions (2023-2028)
10.1.2 Americas Ad Tech Forecast
10.1.3 APAC Ad Tech Forecast
10.1.4 Europe Ad Tech Forecast
10.1.5 Middle East & Africa Ad Tech Forecast
10.2 Americas Ad Tech Forecast by Country (2023-2028)
10.2.1 United States Ad Tech Market Forecast
10.2.2 Canada Ad Tech Market Forecast
10.2.3 Mexico Ad Tech Market Forecast
10.2.4 Brazil Ad Tech Market Forecast
10.3 APAC Ad Tech Forecast by Region (2023-2028)
10.3.1 China Ad Tech Market Forecast
10.3.2 Japan Ad Tech Market Forecast
10.3.3 Korea Ad Tech Market Forecast
10.3.4 Southeast Asia Ad Tech Market Forecast
10.3.5 India Ad Tech Market Forecast
10.3.6 Australia Ad Tech Market Forecast
10.4 Europe Ad Tech Forecast by Country (2023-2028)
10.4.1 Germany Ad Tech Market Forecast
10.4.2 France Ad Tech Market Forecast
10.4.3 UK Ad Tech Market Forecast
10.4.4 Italy Ad Tech Market Forecast
10.4.5 Russia Ad Tech Market Forecast
10.5 Middle East & Africa Ad Tech Forecast by Region (2023-2028)
10.5.1 Egypt Ad Tech Market Forecast
10.5.2 South Africa Ad Tech Market Forecast
10.5.3 Israel Ad Tech Market Forecast
10.5.4 Turkey Ad Tech Market Forecast
10.5.5 GCC Countries Ad Tech Market Forecast
10.6 Global Ad Tech Forecast by Type (2023-2028)
10.7 Global Ad Tech Forecast by Application (2023-2028)
11 Key Players Analysis
11.1 Facebook
11.1.1 Facebook Company Information
11.1.2 Facebook Ad Tech Product Offered
11.1.3 Facebook Ad Tech Revenue, Gross Margin and Market Share (2020-2022)
11.1.4 Facebook Main Business Overview
11.1.5 Facebook Latest Developments
11.2 Google
11.2.1 Google Company Information
11.2.2 Google Ad Tech Product Offered
11.2.3 Google Ad Tech Revenue, Gross Margin and Market Share (2020-2022)
11.2.4 Google Main Business Overview
11.2.5 Google Latest Developments
11.3 Amazon
11.3.1 Amazon Company Information
11.3.2 Amazon Ad Tech Product Offered
11.3.3 Amazon Ad Tech Revenue, Gross Margin and Market Share (2020-2022)
11.3.4 Amazon Main Business Overview
11.3.5 Amazon Latest Developments
11.4 Verizon
11.4.1 Verizon Company Information
11.4.2 Verizon Ad Tech Product Offered
11.4.3 Verizon Ad Tech Revenue, Gross Margin and Market Share (2020-2022)
11.4.4 Verizon Main Business Overview
11.4.5 Verizon Latest Developments
11.5 AT&T and Comcast
11.5.1 AT&T and Comcast Company Information
11.5.2 AT&T and Comcast Ad Tech Product Offered
11.5.3 AT&T and Comcast Ad Tech Revenue, Gross Margin and Market Share (2020-2022)
11.5.4 AT&T and Comcast Main Business Overview
11.5.5 AT&T and Comcast Latest Developments
11.6 Adobe
11.6.1 Adobe Company Information
11.6.2 Adobe Ad Tech Product Offered
11.6.3 Adobe Ad Tech Revenue, Gross Margin and Market Share (2020-2022)
11.6.4 Adobe Main Business Overview
11.6.5 Adobe Latest Developments
11.7 Salesforce
11.7.1 Salesforce Company Information
11.7.2 Salesforce Ad Tech Product Offered
11.7.3 Salesforce Ad Tech Revenue, Gross Margin and Market Share (2020-2022)
11.7.4 Salesforce Main Business Overview
11.7.5 Salesforce Latest Developments
11.8 Oracle
11.8.1 Oracle Company Information
11.8.2 Oracle Ad Tech Product Offered
11.8.3 Oracle Ad Tech Revenue, Gross Margin and Market Share (2020-2022)
11.8.4 Oracle Main Business Overview
11.8.5 Oracle Latest Developments
11.9 The Trade Desk
11.9.1 The Trade Desk Company Information
11.9.2 The Trade Desk Ad Tech Product Offered
11.9.3 The Trade Desk Ad Tech Revenue, Gross Margin and Market Share (2020-2022)
11.9.4 The Trade Desk Main Business Overview
11.9.5 The Trade Desk Latest Developments
11.10 Criteo
11.10.1 Criteo Company Information
11.10.2 Criteo Ad Tech Product Offered
11.10.3 Criteo Ad Tech Revenue, Gross Margin and Market Share (2020-2022)
11.10.4 Criteo Main Business Overview
11.10.5 Criteo Latest Developments
11.11 Telaria
11.11.1 Telaria Company Information
11.11.2 Telaria Ad Tech Product Offered
11.11.3 Telaria Ad Tech Revenue, Gross Margin and Market Share (2020-2022)
11.11.4 Telaria Main Business Overview
11.11.5 Telaria Latest Developments
12 Research Findings and Conclusion
Table 1. Ad Tech Market Size CAGR by Region (2017 VS 2022 VS 2028) & ($ Millions)
Table 2. Major Players of Web-Based
Table 3. Major Players of Cloud-Based
Table 4. Major Players of On-Premise
Table 5. Ad Tech Market Size CAGR by Type (2017 VS 2022 VS 2028) & ($ Millions)
Table 6. Global Ad Tech Market Size by Type (2017-2022) & ($ Millions)
Table 7. Global Ad Tech Market Size Market Share by Type (2017-2022)
Table 8. Ad Tech Market Size CAGR by Application (2017 VS 2022 VS 2028) & ($ Millions)
Table 9. Global Ad Tech Market Size by Application (2017-2022) & ($ Millions)
Table 10. Global Ad Tech Market Size Market Share by Application (2017-2022)
Table 11. Global Ad Tech Revenue by Players (2020-2022) & ($ Millions)
Table 12. Global Ad Tech Revenue Market Share by Player (2020-2022)
Table 13. Ad Tech Key Players Head office and Products Offered
Table 14. Ad Tech Concentration Ratio (CR3, CR5 and CR10) & (2020-2022)
Table 15. New Products and Potential Entrants
Table 16. Mergers & Acquisitions, Expansion
Table 17. Global Ad Tech Market Size by Regions 2017-2022 & ($ Millions)
Table 18. Global Ad Tech Market Size Market Share by Regions (2017-2022)
Table 19. Americas Ad Tech Market Size by Country (2017-2022) & ($ Millions)
Table 20. Americas Ad Tech Market Size Market Share by Country (2017-2022)
Table 21. Americas Ad Tech Market Size by Type (2017-2022) & ($ Millions)
Table 22. Americas Ad Tech Market Size Market Share by Type (2017-2022)
Table 23. Americas Ad Tech Market Size by Application (2017-2022) & ($ Millions)
Table 24. Americas Ad Tech Market Size Market Share by Application (2017-2022)
Table 25. APAC Ad Tech Market Size by Region (2017-2022) & ($ Millions)
Table 26. APAC Ad Tech Market Size Market Share by Region (2017-2022)
Table 27. APAC Ad Tech Market Size by Type (2017-2022) & ($ Millions)
Table 28. APAC Ad Tech Market Size Market Share by Type (2017-2022)
Table 29. APAC Ad Tech Market Size by Application (2017-2022) & ($ Millions)
Table 30. APAC Ad Tech Market Size Market Share by Application (2017-2022)
Table 31. Europe Ad Tech Market Size by Country (2017-2022) & ($ Millions)
Table 32. Europe Ad Tech Market Size Market Share by Country (2017-2022)
Table 33. Europe Ad Tech Market Size by Type (2017-2022) & ($ Millions)
Table 34. Europe Ad Tech Market Size Market Share by Type (2017-2022)
Table 35. Europe Ad Tech Market Size by Application (2017-2022) & ($ Millions)
Table 36. Europe Ad Tech Market Size Market Share by Application (2017-2022)
Table 37. Middle East & Africa Ad Tech Market Size by Region (2017-2022) & ($ Millions)
Table 38. Middle East & Africa Ad Tech Market Size Market Share by Region (2017-2022)
Table 39. Middle East & Africa Ad Tech Market Size by Type (2017-2022) & ($ Millions)
Table 40. Middle East & Africa Ad Tech Market Size Market Share by Type (2017-2022)
Table 41. Middle East & Africa Ad Tech Market Size by Application (2017-2022) & ($ Millions)
Table 42. Middle East & Africa Ad Tech Market Size Market Share by Application (2017-2022)
Table 43. Key Market Drivers & Growth Opportunities of Ad Tech
Table 44. Key Market Challenges & Risks of Ad Tech
Table 45. Key Industry Trends of Ad Tech
Table 46. Global Ad Tech Market Size Forecast by Regions (2023-2028) & ($ Millions)
Table 47. Global Ad Tech Market Size Market Share Forecast by Regions (2023-2028)
Table 48. Global Ad Tech Market Size Forecast by Type (2023-2028) & ($ Millions)
Table 49. Global Ad Tech Market Size Market Share Forecast by Type (2023-2028)
Table 50. Global Ad Tech Market Size Forecast by Application (2023-2028) & ($ Millions)
Table 51. Global Ad Tech Market Size Market Share Forecast by Application (2023-2028)
Table 52. Facebook Details, Company Type, Ad Tech Area Served and Its Competitors
Table 53. Facebook Ad Tech Product Offered
Table 54. Facebook Ad Tech Revenue ($ million), Gross Margin and Market Share (2020-2022)
Table 55. Facebook Main Business
Table 56. Facebook Latest Developments
Table 57. Google Details, Company Type, Ad Tech Area Served and Its Competitors
Table 58. Google Ad Tech Product Offered
Table 59. Google Main Business
Table 60. Google Ad Tech Revenue ($ million), Gross Margin and Market Share (2020-2022)
Table 61. Google Latest Developments
Table 62. Amazon Details, Company Type, Ad Tech Area Served and Its Competitors
Table 63. Amazon Ad Tech Product Offered
Table 64. Amazon Main Business
Table 65. Amazon Ad Tech Revenue ($ million), Gross Margin and Market Share (2020-2022)
Table 66. Amazon Latest Developments
Table 67. Verizon Details, Company Type, Ad Tech Area Served and Its Competitors
Table 68. Verizon Ad Tech Product Offered
Table 69. Verizon Main Business
Table 70. Verizon Ad Tech Revenue ($ million), Gross Margin and Market Share (2020-2022)
Table 71. Verizon Latest Developments
Table 72. AT&T and Comcast Details, Company Type, Ad Tech Area Served and Its Competitors
Table 73. AT&T and Comcast Ad Tech Product Offered
Table 74. AT&T and Comcast Main Business
Table 75. AT&T and Comcast Ad Tech Revenue ($ million), Gross Margin and Market Share (2020-2022)
Table 76. AT&T and Comcast Latest Developments
Table 77. Adobe Details, Company Type, Ad Tech Area Served and Its Competitors
Table 78. Adobe Ad Tech Product Offered
Table 79. Adobe Main Business
Table 80. Adobe Ad Tech Revenue ($ million), Gross Margin and Market Share (2020-2022)
Table 81. Adobe Latest Developments
Table 82. Salesforce Details, Company Type, Ad Tech Area Served and Its Competitors
Table 83. Salesforce Ad Tech Product Offered
Table 84. Salesforce Main Business
Table 85. Salesforce Ad Tech Revenue ($ million), Gross Margin and Market Share (2020-2022)
Table 86. Salesforce Latest Developments
Table 87. Oracle Details, Company Type, Ad Tech Area Served and Its Competitors
Table 88. Oracle Ad Tech Product Offered
Table 89. Oracle Main Business
Table 90. Oracle Ad Tech Revenue ($ million), Gross Margin and Market Share (2020-2022)
Table 91. Oracle Latest Developments
Table 92. The Trade Desk Details, Company Type, Ad Tech Area Served and Its Competitors
Table 93. The Trade Desk Ad Tech Product Offered
Table 94. The Trade Desk Main Business
Table 95. The Trade Desk Ad Tech Revenue ($ million), Gross Margin and Market Share (2020-2022)
Table 96. The Trade Desk Latest Developments
Table 97. Criteo Details, Company Type, Ad Tech Area Served and Its Competitors
Table 98. Criteo Ad Tech Product Offered
Table 99. Criteo Main Business
Table 100. Criteo Ad Tech Revenue ($ million), Gross Margin and Market Share (2020-2022)
Table 101. Criteo Latest Developments
Table 102. Telaria Details, Company Type, Ad Tech Area Served and Its Competitors
Table 103. Telaria Ad Tech Product Offered
Table 104. Telaria Ad Tech Revenue ($ million), Gross Margin and Market Share (2020-2022)
Table 105. Telaria Main Business
Table 106. Telaria Latest Developments
List of Figures
Figure 1. Ad Tech Report Years Considered
Figure 2. Research Objectives
Figure 3. Research Methodology
Figure 4. Research Process and Data Source
Figure 5. Global Ad Tech Market Size Growth Rate 2017-2028 ($ Millions)
Figure 6. Global Ad Tech Market Size Market Share by Type in 2021
Figure 7. Ad Tech in Large Enterprises
Figure 8. Global Ad Tech Market: Large Enterprises (2017-2022) & ($ Millions)
Figure 9. Ad Tech in Small and Medium-sized Enterprises (SMEs)
Figure 10. Global Ad Tech Market: Small and Medium-sized Enterprises (SMEs) (2017-2022) & ($ Millions)
Figure 11. Global Ad Tech Market Size Market Share by Application in 2021
Figure 12. Global Ad Tech Revenue Market Share by Player in 2021
Figure 13. Global Ad Tech Market Size Market Share by Regions (2017-2022)
Figure 14. Americas Ad Tech Market Size 2017-2022 ($ Millions)
Figure 15. APAC Ad Tech Market Size 2017-2022 ($ Millions)
Figure 16. Europe Ad Tech Market Size 2017-2022 ($ Millions)
Figure 17. Middle East & Africa Ad Tech Market Size 2017-2022 ($ Millions)
Figure 18. Americas Ad Tech Value Market Share by Country in 2021
Figure 19. Americas Ad Tech Consumption Market Share by Type in 2021
Figure 20. Americas Ad Tech Market Size Market Share by Application in 2021
Figure 21. United States Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 22. Canada Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 23. Mexico Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 24. Brazil Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 25. APAC Ad Tech Market Size Market Share by Region in 2021
Figure 26. APAC Ad Tech Market Size Market Share by Application in 2021
Figure 27. China Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 28. Japan Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 29. Korea Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 30. Southeast Asia Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 31. India Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 32. Australia Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 33. Europe Ad Tech Market Size Market Share by Country in 2021
Figure 34. Europe Ad Tech Market Size Market Share by Type in 2021
Figure 35. Europe Ad Tech Market Size Market Share by Application in 2021
Figure 36. Germany Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 37. France Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 38. UK Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 39. Italy Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 40. Russia Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 41. Middle East & Africa Ad Tech Market Size Market Share by Region in 2021
Figure 42. Middle East & Africa Ad Tech Market Size Market Share by Type in 2021
Figure 43. Middle East & Africa Ad Tech Market Size Market Share by Application in 2021
Figure 44. Egypt Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 45. South Africa Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 46. Israel Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 47. Turkey Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 48. GCC Country Ad Tech Market Size Growth 2017-2022 ($ Millions)
Figure 49. Americas Ad Tech Market Size 2023-2028 ($ Millions)
Figure 50. APAC Ad Tech Market Size 2023-2028 ($ Millions)
Figure 51. Europe Ad Tech Market Size 2023-2028 ($ Millions)
Figure 52. Middle East & Africa Ad Tech Market Size 2023-2028 ($ Millions)
Figure 53. United States Ad Tech Market Size 2023-2028 ($ Millions)
Figure 54. Canada Ad Tech Market Size 2023-2028 ($ Millions)
Figure 55. Mexico Ad Tech Market Size 2023-2028 ($ Millions)
Figure 56. Brazil Ad Tech Market Size 2023-2028 ($ Millions)
Figure 57. China Ad Tech Market Size 2023-2028 ($ Millions)
Figure 58. Japan Ad Tech Market Size 2023-2028 ($ Millions)
Figure 59. Korea Ad Tech Market Size 2023-2028 ($ Millions)
Figure 60. Southeast Asia Ad Tech Market Size 2023-2028 ($ Millions)
Figure 61. India Ad Tech Market Size 2023-2028 ($ Millions)
Figure 62. Australia Ad Tech Market Size 2023-2028 ($ Millions)
Figure 63. Germany Ad Tech Market Size 2023-2028 ($ Millions)
Figure 64. France Ad Tech Market Size 2023-2028 ($ Millions)
Figure 65. UK Ad Tech Market Size 2023-2028 ($ Millions)
Figure 66. Italy Ad Tech Market Size 2023-2028 ($ Millions)
Figure 67. Russia Ad Tech Market Size 2023-2028 ($ Millions)
Figure 68. Spain Ad Tech Market Size 2023-2028 ($ Millions)
Figure 69. Egypt Ad Tech Market Size 2023-2028 ($ Millions)
Figure 70. South Africa Ad Tech Market Size 2023-2028 ($ Millions)
Figure 71. Israel Ad Tech Market Size 2023-2028 ($ Millions)
Figure 72. Turkey Ad Tech Market Size 2023-2028 ($ Millions)
Figure 73. GCC Countries Ad Tech Market Size 2023-2028 ($ Millions)
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